Sunday, April 12, 2015

How Freshdesk's is Aceing PR, Funding, HR

Chennai, India-based SaaS CRM firm Freshdesk's Founder & CEO Girish Mathrubootham has an engaging interview on Mixergy.

I especially liked the aspects relating to how the company leveraged the HackerNews community to attract and get early customer traction; how it attracted the attention of its first VC investor, Accel Partners (Girish got Angellist founder Naval Ravikant's attention - by saying soemthing nice about him on a HackerNews article, which got them on to AngelList, where Accel noticed them and reached out) and how Freshdesk practices "strengths finder" principles to fit its employees to the right roles.

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