Yet another awesome Freakonimics Radio episode:
In this podcast you’ll hear the economist John List give us the gospel of fundraising — what works, what doesn’t, and why. List and economist Uri Gneezy write about the science of charitable giving in their book The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.
List gives us a lot of ideas about how to successfully raise money — like using good old-fashioned guilt, for instance. Or that attaching a lottery or raffle to your fund-raising effort is a good idea. But our favorite way that List says you can raise more money: get an attractive person, preferably a woman, to do the asking for you.
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