How to start an E-Commerce company and get acquired by Amazon.com for half-a-billion-dollars

Unfortunately, in this fun From Scratch interview, Vinnie Bharara and Marc Lore, Co-Founders of Diapers.com refuse to reveal exactly how the deal with Amazon - which acquired Diapers.com's parent company, Quidsi, for $540 Million in 2010 - came about. But they still share in detail how they went about thinking through and building out the business - something that Indian E-Commerce entrepreneurs, who are treading down the "build scale, the profits will follow" path, will appreciate.

The funny parts include Vinnie's imitation of his dad's reaction - when he saw the $80,000 charge for bulk purchase of diapers from a wholesaler - in his (Dad's) Indian accent; Diapers.com's tagline "We deliver everything but the baby" & a T-Shirt they made with "We're both No. 1 and No. 2" (Don't Ask).